Children and young people are the focus of World Diabetes Day 2012

by Sarita Sheth on October 29, 2012

Campaign aims to build awareness among children and young people

The World Diabetes Day 2012 campaign is focusing on children and young people as part of a goal to educate people about the disease.

The aim is to build awareness among children and young people of the warning signs and risk factors for diabetes and that in many cases type 2 diabetes can be prevented through healthy eating and physical activity.

Particular focus will be placed on highlighting the importance of education for health professionals, people with diabetes and people at risk in reducing the impact of diabetes throughout the world.

‘Every year, World Diabetes Day generates more momentum, makes more noise and shines more light on diabetes than it did the year before. In fact, the celebration that was established in partnership with the World Health Organization in 1991 to highlight the risks from diabetes has developed into an ambitious five year long campaign implemented across multiple media worldwide,’ said Isabella Platon, head of communications at the International Diabetes Federation.

‘The 2012 campaign will have a special focus on children and young people as the driving force for the promotion and dissemination of education and prevention messages that we hope will inspire and engage local communities to recognise the importance of early awareness of the risks and dangers of diabetes,’ she explained.

The three key messages of the campaign are: Access to essential education for everyone; The way we live is putting our health at risk; and People with diabetes face stigma and discrimination.

Other initiatives this year include the Pin a Personality Campaign, which was launched to increase the profile of the blue circle, the globally recognised symbol of diabetes.

‘We encourage anyone and everyone to photograph a well known person wearing a blue circle pin and post it on Facebook,’ said Platon.

‘The campaign is already proving to be popular across the IDF online community, not to mention its effect on the burgeoning international diabetes paparazzi! The Pin a Personality gallery, which you can view on our website, is already filling up with international personalities like former UN Secretary General, Kofi Annan, French DJ Quentin Mosimann and Olympic gold medallist Gary Hall,’ she added.

The opinions expressed in this article do not necessarily reflect the views of the Community and should not be interpreted as medical advice. Please see your doctor before making any changes to your diabetes management plan.

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