I guess I'm more for it helping cholesterol than anything. I've talked to two friends of mine that have used it and lowered their cholesterol. They are older than me by 30 years so I'm not sure if age played a factor.Sorry to be a bit of a party pooper but have you read - Worthless or Dangerous Supplements ? (scroll down a bit for the section on cinnamon) - I like the taste but tend to agree that as a way of blood sugar control, it's a non contributor.